As the producer and tour manager for this 5-stop experiential tour for Toyota at the 2025 Concacaf Gold Cup soccer tournament, I led ideation, fabrication and installation of all tour stops, coordinating environmental design, fabrication vendors, logistics, on-site operations, and content capture. For this project, I was contracted by Pop'N Creative and worked closely with their partner, Conill Advertising, on the execution. The tour took place at major NFL stadiums across the country.