Good Morning America Edit
CLIENT: Pop'N Creative / tbs
PROJECT TYPE: Livestream / Edited Video Content
ROLE: Producer, Content Strategy, Concept Development
PARTNERS: Pop'N Creative, JBudd Media, Sweeney & Sons TV
Contracted as a Producer by Pop'N Creative, we were brought in to produce a livestream surprise where celebrities Keisha Knight Pulliam and Lance Gross surprised the winners of the tbs HBCU Cash out contest, each winning $25k to put toward their student loan debt. The winners had no idea they had won, and they also didn't know that Keisha or Lance would be on live with them. We coordinated all of the talent, winners, and production to create a longer edit and a short edit. The shorter version appeared on Good Morning America 3 (third hour) during Keisha and Lance's appearance on the show.